Q. How can we make our survey stand out from the crowd?
A. Speaking fluent PR (both the consumer and B2B dialects) and having worked within and with PR agencies large and small for over twenty years, we can usually make sure your survey will succeed. By suggesting a special sample, an innovative approach, a novel angle, or all three.
We understand both how to spark journalists' interests and which apparently good, yet over-used, questions they see frequently.
Advice is free. Sample size. Methodology. Questions. Writing, tweaking and editing questions and questionnaires is also part of the service - we are delighted to add to the creative process.
Thought Leader Reports
"But there are too many surveys ..." A common lament and true, in part. Low cost online polls mean that each week, every day from Monday to Friday, journalists can pick from a fresh bunch of 'new' surveys, many with the latest instalment of whatever the proverbial 2000 UK adults said next. Obviously isn't space for all. Poor media take-up is a common result. That and sometimes an awkward next client-meeting.
Yet good surveys work, and always will, and one trick to ensure yours will still be a standout even on a busy news day is to choose a distinctive sample, one that is rarely seen, and/or is especially apposite to the story and the target audience.
For B2B clients an authoritative expert report created from the findings of a survey and published by your client elevates the research above the releases proclaiming news of just a further set of results of a 'new' survey.
We are experts in the planning and production of thought-leadership reports. Starting with the plans and foundations we'll help make sure the types of question used will produce results optimised for charts and graphs (thinking about how the report will appear on the page is too late when the results have been delivered).
We are always pleased to discuss the best way of planning, researching and writing a report: whichever sector your client operates in we will have valuable experience gained from previous experience of research in that sector. Just call us on 01743 352041 to talk about a potential project for your special client.