Q. How can we make our survey stand out from the crowd?
A. Speaking fluent PR as we do (commanding both the consumer and the B2B dialects), and having worked within, and with, PR agencies large and small for over twenty years, we can usually help. Either by suggesting a unique sample, an innovative approach, a novel angle, or all three.
We know what sparks a journalist's interest (and how to avoid the 'bear-trap' surveys and obvious questions journalists see too often).
Advice is free. Sample size. Methodology. Questions. Writing, tweaking and editing questions and questionnaires is also part of the service - we are delighted to add to the creative process.
Thought Leader Reports
"But there are too many surveys ..." This oft-heard lament is true, in part. The lowering of the cost of running a simple survey, enabled by online panel polling, means that each week, every day from Monday to Friday, journalists expect to receive a covey of survey releases - many of those concerning the latest instalment of what 2000 UK adults just said next. Journalists literally haven't space to use all of them. Poor, or even non-existent, media coverage is the result, that and the awkward follow-up meeting with the client.
Yet good surveys still work, and always will, and one trick to ensure yours will still be a standout even on a busy news day is to choose a distinctive sample, one that is rarely seen, and/or is especially apposite to the story and the target audience.
For B2B clients an authoritative expert report created from the findings of a survey and published by your client elevates the research above the releases proclaiming news of just a further set of results of a 'new' survey.
We are experts in the planning and production of thought-leadership reports. Starting with the plans and foundations we'll help make sure the types of question used will produce results optimised for charts and graphs (thinking about how the report will appear on the page is too late when the results have been delivered).
We are always pleased to discuss the best way of planning, researching and writing a report: whichever sector your client operates in we will have valuable experience gained from previous experience of research in that sector. Just call us on 01743 352041 to talk about a potential project for your special client.