Big Thinking

There are estimated (no one knows exactly) to be between twenty and thirty million small and medium businesses within Europe - a sizeable segment of the world market for IT products and services.

Working in four languages we interviewed IT decision-makers in all business sectors in the four largest European markets.

The research determined how small and medium sized businesses made IT buying decisions, focussing in particular on their sources of information about IT products.

Case Study
Case Study
Case Study
Case Study