Flexible PR Thinking

Do some credit card impress more than others? Might you receive better service with a ritzy brand? What assumptions about you might people be taking from the plastic in your purse? And should you be toting silver, gold, platinum ...

For Virgin Money - launching a new card - we surveyed the people whose work means having our cards proferred towards them - waitresses, waiters and bar staff.

Case Study
Case Study
Case Study
Case Study