Chocs, Jewellery or Flowers?

Gift purchases are frequently (always?) last minute affairs and our brief for Visa was to explore the experience from the other side of the counter.

We interviewed owners and managers of chocolatiers, jewellery shops and florists.

The aim was to explore the differences in how men and women behaved when choosing a special purchase. We also collected funny stories and discovered which spenders around the country were likely to be most, and least, lavish with their significant others.

 

 

Case Study
Case Study
Case Study
Case Study